The second China International Import Expo started and more than 150 Italian companies are present at the Shanghai National Convention and Exhibition Center in the automotive, equipment, technological, life, medical, food and service sectors. 

This year, the Italian pavilion is characterized by four famous and iconic cultural attraction: the Pisa Tower, the Colosseum, the Duomo of Milano and San Marco square in Venezia.  

So that, with the “Italian Lifestyle” concept, Italy enables visitors at the Shanghai Expo to visit the “Bel Paese” without going abroad.

The Quality Life Museum is the best exhibition stage for Italian fashion and brings together several brands of the apparel, accessories, jewelry, personal care, maternal and child care, and cosmetics industries. 

When it comes to the food sector, the food hall is the most popular exhibition area of the CIIE. This year, Italy brings more local cuisine, made from healthy and high-quality ingredients, including ham, wine, mozzarella cheese, chocolate, etc. A gourmet paradise.

At the Italian museum of equipment and cars instead, the FSD195 is exhibited by the Ferretti Group, Leonardo’s helicopter shows the essence of high-end Italian production, the limited edition Maserati sports car represents the highest level of performance and design of the Italian sports car.

Furthermore, the all-Italian experience is also experienced enjoying one of the most relaxing and typical moments of the Italian lifestyle: the aperitivo. And that’s how the public in the national pavilion at the Expo line up for Prosecco, Negroni Sbagliato and Spritz.

All made even more engaging thanks to the technology. The Italian national pavilion is in fact animated thanks to the virtual reality.