On November 10th, 2023, the sixth China International Import Expo (CIIE) closed at the National Exhibition and Convention Center (Shanghai). This year’s CIIE saw over 70 Italian exhibitors, including many industry leaders, and the Italian Pavilion was also present contributing to the exciting moments of this international exhibition with professionals from all over the world.


The Future is an Idea – Made in Italy“, this was the theme of our National Pavilion Exhibition, received unanimous praise. Both the pavilion and the exhibition has been designed and curated by CIBIC WORKSHOP, and organized by ITA, the Italian Trade Agency under the wing of the Italian Ministry of Foreign Affairs and International Cooperation.

The exciting “Italian Day” event treated the live audience to a visual feast. Through live streaming, we shared the excitement with the online audience, as violin-making master Marco Imer Piccinotti’s brilliant performance took the event to a crescendo of emotions.

It is worth also mentioning that this is Italy’s sixth participation in the China International Import Expo. Each edition has brought unique surprises and experiences to Chinese audiences, fully demonstrating Italy’s unique charm in technology, fashion, design, and many other fields. This year’s participation has further highlighted Italy’s innovative future-oriented thinking.