The move will once again launch a new chapter in e-commerce cooperation between Italy and China after the Italian National Brand Pavilion was opened at Tmall as the first national brand pavilion. Since the opening of the Italian National Brand Pavilion in Tmall in mid-October, more than 100 Italian companies from fashion, cosmetics, home design, lifestyle, food, and wine fields have formally joined in.

On the one hand, this creates a fast track for Italian brands and SMEs to enter the Chinese market with a faster pace and higher efficiency through the support of the Italian government and the empowerment of the Alibaba platform; on the other hand, this also enables Chinese consumers to systematically and deeply understand featured Italian products and culture through this link, and this also establishes a new paradigm for e-commerce operation innovation and win-win cooperation.