The 5th China International Import Expo (CIIE), held at the National Convention & Exhibition Center, Shanghai, will come to a close on Nov. 10th. With sterling support from the Consulate General of Italy in Shanghai and the Italian Trade Agency (ITA) Shanghai Office, representatives of key player companies from the most important Made in Italy sectors, including design, automotive, food and beverage, fashion etc, have gathered to showcase themselves on an international platform and seek new opportunities for commercial cooperation around the world.

“This has been the fifth opportunity for Italian exhibitors to take part in the CIIE,” said Augusto Di Giacinto, the Trade Commissioner of ITA Shanghai, “and we have showcased beIT, the Italian Nation branding campaign, as a general introduction of Italy and our 9 main trade sectors to foster closer cooperation and develop trade between China and Italy.”

Showcase of the Spirit of Italy

Italian Day, co-sponsored by the Consulate General of Italy in Shanghai, the Italian Trade Agency Shanghai Office and the Italian Cultural Institute of Shanghai, was held in the Italian Pavilion on November 6th to celebrate the friendship between Italy and China and showcase the multi-faced Italian style.

New partnership opportunities

As examples of the promising future awaiting the two nations in business and trade, Brambati S.p.A. and China Luckin Coffee signed an official contract on coffee roasting plant in the Italian Pavilion in Central Plaza, that has been Casa Italia for all Italian participants at this fifth CIIE 2022.


The great taste of Italian food

Food and beverage industry has been one of the highlights of the Italian participants at CIIE 2022, with shining stars including Ferrero, in third place on the global chocolate and confectionery market; Genagricola, one of the top wine groups in Italy; Caviro, known for the scale of its vineyards and wine yield; Tenute Piccini, one of the most historic estates in Tuscany; Huaxia S.R.L, a company dedicated to the export and promotion of Italian wines and wine culture; Tenimenti Rossi Cairo Distribuzione S.R.L, a company concentrated on biodynamic, high-quality and sustainable agriculture; Tenute Roveglia S.R.L., a highly attractive example of a modern winery that is rooted in tradition; Oranfrizer Juice, a specialist producer of blood oranges and orange juice; and popular pet-food brand Monge. 

There have also been a host of promotional projects to highlight Italian brands, such as Ciao Ciao Tecnologia S.R.L., a collective showcase of Italian coffee brands and Typi, an e-commerce platform for Italian agricultural produce and wines.

A “Made in Italy” aesthetic

The big names of Italian business include popular giants such as luxury fashion brand Dolce&Gabbana, premium men’s shoe atelier Duedi’ SRL, and green cosmetics producer B.Kolor, not to mention ITWILL, a consulting firm specializing in fostering business development and cultural exchanges between Italy and China.


“Made in Italy” craftsmanship

Italy is known for its excellence in automobile manufacturing and its key strengths of innovation, performance, and sustainability have been exemplified by exhibitors at the event that include auto giant Iveco, Italian yacht-builder Ferretti, motorbike brand Benelli, and world-renowned motorcycle producers MV Agusta.

“Made in Italy” quality is also to be found in other industries, of course, including machinery, automation, sustainable infrastructure, and aerospace. Exhibitors from these fields include Zenit, a leader in submersible sewage pumps and water treatment systems for construction, municipal and industrial uses; Leonardo, a global provider of high-tech solutions in aerospace, defense and security; the Alluflon Group, an Italian manufacturer of sustainable kitchen goods; Gruppo Desa S.P.A., a leader in the detergent sector; Rhea Vendors Group, one of the largest manufacturers of customized vending machines in the world; DAB, a main player in efficient technologies for movement and water management; and Olivotto Glass Technologies, a reference brand for all hollow glass.

As Tiziana D’Angelo, the Consul General of Italy in Shanghai has said of 2022 as the Italy-China Year of Culture and Tourism, “it’s important for Italy to have a physical presence at CIIE as an Italian marketplace to attract all-comers for an inspirational visit. At the event, we have showcased our centuries-old cultural heritage and the modern industrial footprint of our companies, who have been attending CIIE for 5 successive years. ‘Made in Italy’ is not just lifestyle and culture, it also includes industry, fashion, design and everything we have displayed at the CIIE.”