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[Video] “Made in Italy” excellence at CIIE 2022

Discover through this video the “Made in Italy” excellence of this 5th edition of the China International Import Export (CIIE).

[Video] The interviews with the “Made in Italy” brands

During the 5th edition of the China International Import Expo (CIIE), representatives of key player companies from the most important Made in Italy sectors, including design, automotive, food and beverage, fashion etc, have gathered to showcase themselves on an international platform and seek new opportunities for commercial cooperation around the world. Discover through this video […]

The International Press talks about the Italian Pavilion at CIIE 2022

The 5th China International Import Expo (CIIE) was held on November 5-10 at the Shanghai National Exhibition and Convention Center (NECC). The Italian Trade Agency, under the wing of the Italian Ministry of Foreign Affairs and International Cooperation (MAECI), has joined forces with around 50 Italian companies. Visitors explored multiple aspects of Italian culture traditions […]

The Italian Pavilion at the 5th CIIE is closing with success

The 5th China International Import Expo (CIIE), held at the National Convention & Exhibition Center, Shanghai, will come to a close on Nov. 10th. With sterling support from the Consulate General of Italy in Shanghai and the Italian Trade Agency (ITA) Shanghai Office, representatives of key player companies from the most important Made in Italy […]

WEIBO UPDATE – The 5th edition of the CIIE ended successfully

The 5th edition of the China International Import Expo (CIIE), held at the National Exhibition and Convention Center in Shanghai (NECC), ended on November 10th. With the support of the Consulate General of Italy in Shanghai and the ICE Agency Office in Shanghai, the representatives of the most important sectors of “Made in Italy” including: […]

WEIBO UPDATE – Automotive, shipbuilding and transportation industries at CIIE 2022

Do not miss the cars, motorcycles and yachts “Made in Italy”! Italy is known for innovations and excellent performance of the automotive industry. This sector is the main economic engine of the country with an annual turnover of 93 billion euros. At the same time, Italy is a leader in the shipbuilding industry and ranks […]

WEIBO UPDATE – “Made in Italy”: design and manufacturing

Experience the charm of “Made in Italy” through the 5th edition of the China International Import Expo! In addition to culinary and fashion excellence, Italy boasts extraordinary achievements in design and manufacturing. A nation that is the home of design, renowned for its efficiency, forms and style. Traditional craftsmanship blends with modern technology, giving life […]

WEIBO UPDATE – Fashion and cosmetics at CIIE 2022

Fashion is one of the most dynamic sector of “Made in Italy”! This is thanks to Italian designers and artisans, world pioneers in luxury clothing and footwear. The cosmetics sector is also significant. It is appreciated for its effectiveness, safety and at the same time for its sustainability. More and more consumers all over the […]

WEIBO UPDATE – Made in Italy products

From delicious Italian chocolate to wine excellences, many food&beverage companies attending the CIIE 2022! Italy is a country with unique climatic and agronomic conditions that allow it to supply high quality fruit and vegetables all over the world. Moreover, thanks to its strategic position in the Mediterranean Sea, Italy has become an outstanding producer and […]

ITALIAN DAY 2022 – MADE IN ITALY

The 5th China International Import Export (CIIE) was launched with great success at the National Exhibition & Convention Center (NECC), Shanghai, on November 5th, 2022, attracting enterprises from 127 countries and regions, as well as 66 countries and 3 international organizations to showcase the finer points of premium products to visitors and the media. The […]

WEIBO UPDATE – The Consul General Tiziana D’Angelo visit CIIE

On the second day of the 5th edition of the Fair, the “Italian Day”, jointly organized by the Consulate General of Italy in Shanghai, the Italian Foreign Trade Commission Shanghai Representative Office and the Italian Cultural Institute of Shanghai, was held at the Italian Pavilion of the Shanghai National Convention and Exhibition Centre. The event […]

ITALIAN DAY – Li Mengshi performance at Italian Pavilion

2022 is the Italy-China Year of Culture and Tourism. This CIIE will undoubtedly provide an excellent opportunity for in-depth exchanges between these two countries with a long-lasting friendship. To celebrate China-Italy amity and to showcase Italy’s cultural heritage, a fascinating “Italian Day” have been held in the Pavilion on November 6, at which visitors had the opportunity to […]

WEIBO UPDATE – A virtual journey in Italy

Welcome to the Italian Pavilion at the Shanghai National Exhibition & Convention Center (NECC)! Visitors to the pavilion will not only be able to wander through the carefully arranged promotional area, but also to get to know Italy in a multidimensional way through the Italian nation branding campaign’s video #beIT, especially in the key economic […]

[VIDEO] Discover Italian Pavilion at CIIE 2022

Come and discover the Italian pavilion during the 5th China International Import Export (CIIE). You will find it in the central square of the Shanghai National Exhibition & Convention Center (NECC).

WEIBO UPDATE – One day left to 2022 CIIE’s opening

The countdown is about to end: there is only one day left to the opening of the 5th edition of the CIIE, which takes place from 5 to 10 November at the Shanghai National Exhibition & Convention Center (NECC). During the days of the event, it will be possible to admire and discover the excellence […]

THE ITALIAN PAVILION MAKES ITS DEBUT AT THE CIIE 2022

The 5th China International Import Expo (CIIE) will be unveiled at the National Exhibition & Convention Center, Shanghai, on November 5, 2022. This year, the Italian Trade Agency proudly presents an Italian Pavilion that features a concise aesthetic style, expressing the artistic and aesthetic aspects of “Made in Italy” and conveying the passion of Italians […]

WEIBO UPDATE – CIIE Environmental technology Pavilion

【CIIE Environmental technology Pavilion】Along with Mr. Augusto di Giacinto, the Director of ITA Shanghai, Mr. Gianpaolo Bruno, Director of the Beijing Office of the Italian Trade Agency and Ms Cinzia Sarli ITA Deputy Trade Commissioner have come to the Italian environmental technology pavilion zone for a series of cordial conversations with the representatives of the […]

WEIBO UPDATE – CIIE Environmental technology Pavilion

【CIIE Environmental technology Pavilion】With the support of ITA, 6 Italian environmental technology enterprises will appear in the energy-saving and environmental protection special area in the technology and equipment zone of 2021 CIIE Hall 3. This is the first time for Italy to organize an exhibition group on environmental protection to participate in the expo. Presenting […]

2021 ITALIAN DAY HIGHLIGHTS CIIE

The Italian Trade Agency (ITA) in cooperation with the Cultural Office of the Consulate General of Italy in Shanghai organized an “Italian Day” event in the “Italian Landscape” Pavilion at the Central Square of National Exhibition and Convention Center (NECC) at the fourth CIIE. “Italian Landscape” pavilion covers an area of more than 100 square […]

Press Release – “The Extraordinary Italian Jewelry” showcases the excellence of “Made In Italy” during CIIE 2021

5 Nov-10 Nov 2021 During CIIE 2021, the Italian Trade Agency together with Federorafi presented the beauty of Italian Jewelry to the Chinese public. This is the fourth time for the Italian Jewelry brands to showcase collectively in CIIE with the support of ITA. “The Extraordinary Italian Jewelry” pavilion is located in the Hall 6.2 […]

WEIBO UPDATE – The most beautiful scenery in Italy

Let us explore the most beautiful scenery in Italy through the video! The Italian Landscape Pavilion was designed by the famous Italian architect Aldo Cibic, which is one of the highlights of the CIIE. It is the fourth physical pavilion covering an area of ​​more than 100 square meters besides the other three pavilions of […]

WEIBO UPDATE – The closing of Fourth China International Import Expo

【The closing of Fourth China International Import Expo】The 4th CIIE came to an end on 10th November. During this 6 days exhibition period, all the representatives from well-known Italian jewelry, medical and environmental companies presented their high-quality products and  technological research to the Chinese audiences and local officers with the purpose of promoting more business […]

Building a green and win-win future together Italian companies specialized in environmental protection industry present at the 4th China International Import Expo (CIIE)

Italy is world-leading in science and technology in the field of environmental protection. In recent years, investment in green products and technologies in Italian industry and services has been growing even more rapidly. A study by University of Oxford found that, Italy ranked second in the Green Complexity Index, for the number of environmental patent […]

Sharing the opportunity to improve health together Italian companies specialized in medical industry present at the 4th China International Import Expo (CIIE)

On November 5, 2021, the 4th China International Import Expo was held at the National Exhibition and Convention Center (Shanghai). As the world’s first import-themed national exhibition, the CIIE this year is mainly composed of three parts: National Exhibition, Enterprise Business Exhibition and Hongqiao International Economic Forum, attracting nearly 3,000 exhibitors from more than 120 […]

WEIBO UPDATE- ITALIAN MEDICAL ENTERPRISES

[Italian Medical Enterprises at CIIE 2021] The technology and equipment of 11 advanced Italian medical enterprises, whose diagnosis and treatment scope covers cardiovascular, cellular nutrition, oral and dental, beauty care and other subjects. Representatives of various companies have expressed their hope that through an open and cooperative platform like the CIIE, their technologies and equipment […]

WEIBO UPDATE – ITALIAN MEDICAL PAVILION

 [Italian Medical Pavilion at CIIE 2021]  The Italian Medical Pavilion is located in the Medical Devices and Healthcare Exhibition Area of ​​Hall 7.1 of the National Exhibition Center. The exhibition hall covers an area of ​​about 250 square meters, with royal blue as the theme color,  allowing visitors to feel the calm and formality of […]

WEIBO UPDATE – ITALIAN JEWELRY PAVILION

During the CIIE, Italian jewelry, known for its excellent quality and fine design and craftsmanship will once again present. 16 brands from different regions of Italy after rounds of careful selections will exhibit to you many artisan products in diverse styles. For example, EMIA GIOIELLI, a leader in the processing and marketing of coral treasures […]

WEIBO UPDATE – ITALIAN JEWELRY PAVILION

【2021CIIE: Italian Jewelry Pavilion】The Italian Trade Commission (ITA) and the Confindustria Federorafi have once again jointly built the CIIE Italian Jewelry Pavilion which features the theme of “Extraordinary Italian Jewelry”.With an exhibition area of more than 300m2, 16 Italian brands from different districts narrate their extravagant products to the Chinese audience. For example, Leonori brand’s […]

WEIBO UPDATE – ITALIAN DAY RECAP

【ITA Italian Day Recap】 CIIE, Italian Trade Agency (ITA) hosted an “Italian Day” event in the “Italian Landscape” Pavilion at the Central Square of NECC to celebrate the upcoming China Italy year’s of culture and tourism in 2022. Two young athletes from the first Chinese fencing club: Shanghai Cardemi Sports Culture Development Co., Ltd., and […]

WEIBO UPDATE – ICE AT CIIE

With the strong support of the Italian Trade Agency (ITA), 16 enterprises in the jewelry industry, 11 Italian enterprises in the medical industry, and 6 enterprises in the environmental protection industry jointly exhibit in this year’s CIIE. Each company has their Italian and Chinese representatives at the booth ready to show their brand images and […]

WEIBO UPDATE – ITALIAN PAVILION

We appreciate and savor the exquisite works of the Italian Pavilion. The red color of the jewelry museum is as passionate as Italian fashion, the blue color of the medical museum reminds of the pure sky of Italy, and the fresh fruit green adopted by the environmental science and technology museum embodies the concept of […]

WEIBO UPDATE – ITALIAN OPERA

[2021 CIIE ITALIAN OPERA] A famous Italian classic song “My Sun” accompanied by the first beam of sunshine after the rain warmed all the guests in the Italian Cultural Pavilion. Miss Ye Lu, an internationally renowned Chinese soprano / actress in the world performing sends good wishes to the development of artistic and cultural exchanges […]

WEIBO UPDATE – Fencing at the Italian day

[2021 CIIE ITALIAN FENCING] At 11:00 this morning, the renowned television host Romeo and Giacomo Fanizza,  Italian famous fencer came to the CIIE site to attend the “Italian day” commemorating the 51st anniversary of the establishment of diplomatic relations between China and Italy. As the representative figure of Italian sports, he shared the elegant sport […]

WEIBO UPDATE – ITALIAN DAY

[2021 CIIE ITALIAN DAY] On 6th November in the occasion of the celebration of the 51st anniversary of the establishment of diplomatic relations between China and Italy, the Italian Trade Agency organised a national day inside their cultural Italian pavilion named “The Italian Landscapes”. The Italian Landscape is an invitation to a dreamlike journey into […]

WEIBO UPDATE – AUGUSTO DI GIACINTO

The Director of the Italian Trade Agency in Shanghai, Mr. Augusto Di Giacinto cordially invites everyone to visit the Italian Pavilions at the fourth edition of the China International Import Expo from November 5th to 10th at the National Exhibition & Convention Centre in Hongqiao Shanghai to enjoy a ‘Made in Italy’ feast with 33 […]

WEIBO UPDATE – ONLINE COUNTRY EXHIBITION PAVILION

2021 CIIE is gonna blow your mind! Not able to show up onsite and explore the Italian Pavilion? Here comes a goodnews. ICE Shanghai invites you to check out the virtual Italian Pavilion by clicking (http://t.cn/A6MNLEEP) on your phone! Stay tuned with us! Trust me, you don’t wanna miss anything about “made in Italy” this […]

PRESS RELEASE – MADE IN ITALY AT CIIE

PRESS RELEASE MADE IN ITALY RETURNS TO CIIE THANKS TO ICE Everything is ready for the fourth edition of the China International Import Expo, the important event set up by the Chinese authorities to seal the strengthening of economic cooperation and global trade. The event will be held from 5 to 10 November 2021 and […]

ITALIAN DAY – MADE IN ITALY

Leading Enterprises Italian food and wine are loved by people, as well as good coffee. Italian clothes and shoes also catch everybody’s attention. Yes, the food culture and fashion industry speak for Italy in the whole world. However, the tentacles of Italy’s leading enterprises never stop here! Furniture design perfectly embodies the combination of mechanics […]

PRESENTATION OF THE ITALIAN PAVILIONS AT THE CIIE 2021

Starting from its first edition in 2018, the China International Import Expo could count on the presence of an Italian Pavilion managed by ICE Agenzia. In 2018 ICE Agenzia attended with a national institutional pavilion and four commercial pavilions dedicated to industrial technology, agribusiness, life science and consumer goods. For the second edition in 2019 […]

Operation ceremony degli Online Country Exhibition Pavilion – Padiglione Italia

On October 13, the Trial operation ceremony of the Online Country Exhibition was celebrated in the presence of the Deputy Director of CIIE Liu Fuxue and the Consul General of Italy in Shanghai Michele Cecchi. For the 2021 edition, the possibility of creating a virtual representation of the Country Pavilion, indeed was provided on the […]

MASSIMILIANO TREMITERRA ATTENDS LIVE COMMERCE EVENT “ECCO ITALIA”

On 6th November ITA Shanghai Director Massimiliano Tremiterra, as part of the collateral activities prepared on the occasion of the third edition of the CIIE in Shanghai, attended an important Live streaming event organized by China Media Group (the main Chinese communication group that includes CCTV, CNR and CRI. The experience was very positive. In […]

WEIBO UPDATE: THE ITALIAN FOOD PARADISE AT THE CIIE 2020

6 Italian food and beverage companies have brought their many high-quality traditional products such as coffee, wine, chocolate, olive oil, balsamic vinegar, cheese, and sweets to the third edition of the China International Import Expo. These remarkable products with a strong Mediterranean flavour are gradually entering the Chinese market and adding a touch of novelty […]

WEIBO UPDATE: A PEEK INTO THE AUTOMOBILE AND TECHNICAL EQUIPMENT AREA

The Italian automotive company ICONA brings you a driverless chassis and a disinfection robot which can instantly answer the questions of the guests. This reflects the top-level development of Italy’s smart manufacturing industry. 

WEIBO UPDATE: BIG OPPORTUNITIES FOR ITALIAN MEDICAL COMPANIES IN CHINA

The Italian pavilion dedicated to medical equipment and healthcare products covers an area of about 225 sqm and hosts a total of 11 companies, all of which are representative enterprises in specific sub-sectors such as pharmaceutical manufacturing, medical devices and imaging diagnosis.  Despite being an exporter of medical devices, China still relies on importing high-quality […]

WEIBO UPDATE: QUALITY, RESEARCH AND INNOVATION AT THE ITALIAN MEDICAL PAVILION

A total of 11 Italian manufacturers of medical devices, pharmaceuticals and nutraceuticals have decided to participate to the third edition of the CIIE.  All these companies are strongly oriented towards product R&D and technological innovation and are eager to bring their cutting-edge medical equipment and nutrition and health research achievements to China.

WEIBO UPDATE: CHINESE INSTITUTIONAL DELEGATION PAYS VISIT TO ITALIAN JEWELRY PAVILION

On November 7th a Chinese institutional delegation of CIIE organizers, guided by the Vice Director of MOFCOM Mr. Yu Yuan Tang, the Vice Director of CIIE Bureau Mr. Kong Fu An (Central Government) and the Vice Director of China Customs in Shanghai Mr. Xie Qiu Hui (Government Representative), paid a visit to the Italian Jewelry […]

WEIBO UPDATE: THE ITALIAN CULTURAL HERITAGE PAVILION SHOWCASES ITALY’S UNESCO SITES

To promote the magnificent cultural heritage of Italy at the third edition of the CIIE, ICE has set up a Cultural Heritage Pavilion that showcases the country’s 55 UNESCO cultural heritage sites. We sincerely welcome everyone to come to the central square exhibition area to experience the cultural charm of Italy.

WEIBO UPDATE: FASHION BLOGGER 高妹GAOMER PRESENTS ITALIAN JEWELRY

Fashion blogger 高妹GaoMer presented the Italian jewelry showcased at the “Extraordinary Italian Jewelry” exhibition area of the CIIE 2020. She visited the 13 different Italian companies hosted at the pavilion and tried on different handcrafted pieces.  ICE would like to invite you to the “Extraordinary Italian Jewelry” exhibition area at hall 6H.2.

WEIBO UPDATE: THE CHARM OF THE EXTRAORDINARY ITALIAN JEWELRY EXHIBITION AREA

Are you familiar with the craftsmanship of Italian handmade jewelry? It might be one of the most “poetic” luxury products one can have. The Extraordinary Italian Jewelry exhibition area at the third edition of the CIIE is permeated with romantic Mediterranean atmosphere. A total of 13 Italian jewelry brands came for the exhibition and created […]

WEIBO UPDATE: ITA SIGNS A MEMORANDUM OF UNDERSTANDING WITH SUMEC

On November 6th, 2020, Italian Trade Agency and Sumec International Technology co. signed an important MOU which marks the consolidation of a true partnership and represents a significant milestone for a long-term and successful collaboration between Italy and China in the mechanical sector. The first step of the MOU is to offer to Italian companies […]

WEIBO UPDATE: SIGNING OF STRATEGIC AGREEMENT FOR THE FOOD INDUSTRY

On November 6th, in the presence of Ludovica Murazzani, Commercial Consul of Consulate General of Italy in Shanghai, the Italian Council of Foreign Trade (ICE), Carrefour and Sup’s, a high-end retail brand of Suning, signed an agreement to promote Italian agri-food. In the future, Chinese consumers will be able to buy a wide variety of […]

CONSUL-GENERAL OF ITALY IN SHANGHAI, MR. MICHELE CECCHI, VISITS ITALIAN PAVILIONS AT CIIE 2020

On November 5th 2020, the opening day of the third edition of the China International Import Expo, Mr. Michele Cecchi, Consul-General of Italy in Shanghai, decided to pay a visit to the Italian companies accommodated in the pavilions organised by ITA – Italian Trade Agency Shanghai.  Together with Mrs. Ludovica Murazzani, Commercial Consul of the […]

WEIBO UPDATE: CHINA AND ITALY LOOK TO THE FUTURE OF PUBLIC HEALTH WITH A LONG-TERM VISION

Michele Cecchi, Consul General of Consulate General of Italy in Shanghai and Maria Ludovica Murazzani, Commercial Consul of Consulate General of Italy in Shanghai visited the Italian Medical Pavilion. They had a face-to-face talk with exhibitors to wish them success in taking the opportunity offered by CIIE to deepen their connection and cooperation with China. […]

WEIBO UPDATE: THE ITALIAN PAVILIONS ARE ALL OPEN

The luxury and exquisitely crafted jewelry, the famous Mediterranean scenery, and the leading international cutting-edge technology are all waiting for you to visit in the Shanghai National Convention and Exhibition Center! Italy’s three core exhibition areas are officially opened: the Italian Cultural Heritage Pavilion (the exhibition area of the central plaza) creates a dreamlike art […]

THE “MADE IN ITALY” RETURNS TO THE CHINA INTERNATIONAL IMPORT EXPO – ALL THE NEWS OF THE 2020 EDITION

The China International Import Expo (CIIE) does not stop: everything is ready for the third edition of the important event organized by the Chinese authorities to seal the consolidation of economic cooperation and global trade. The event will be held from November 5th to November 10th 2020 and will be attended by more than 80 […]

WEIBO UPDATE: CIIE OPENING

Let us present you the highlights of the CIIE OPENING! Other than the dazzling jewelry and cutting-edge technology, what are the other shining points of this year’s exhibition? The 3rd CIIE opening today, the total area of which is expanded by nearly 30,000 square meters compared to last year, also offers hundreds of new products, […]

“CHINA-ITALY FOR HEALTH: WHAT WORKS, WHAT NEXT” – NOVEMBER 6TH 2020

In the framework of the China International Import Expo 2020 a seminar focused on the medical industry titled “China-Italy for Health: what works, what next” is going to be held at the Cordis Shanghai Hongqiao Hotel. The seminar, which will be held on November 6th and which was organised by Italian Trade Agency Shanghai together […]

INNOVATION AND RESEARCH AT THE ITALIAN MEDICAL PAVILION

The Lifescience sector, which ranges from medical equipment to healthcare products, is one of the main topics selected by ICE Agenzia for the Italian participation to the third edition of the Chinese International Import Expo. In fact the Chinese medical equipment market is rapidly growing and is strongly based on imports from abroad. For this […]

THE ITALIAN JEWELRY PAVILION AT THE CIIE 2020

The Italian Jewelry Pavilion is one of the commercial pavilions managed by ICE Agenzia for the third edition of the China International Import Expo. For Italian companies of this sector the CIIE is the first physical event abroad after the lockdown. Thanks to this opportunity they will be able to test the Chinese market and […]

THE ITALIAN CULTURAL HERITAGE PAVILION: CULTURE GOES DIGITAL

One of the pavilions directly managed by ICE Agenzia at the China International Import Expo 2020 is the Italian Cultural Heritage Pavilion, which will be entirely focused on enhancing the cultural UNESCO heritage of the country. The whole structure of the pavilion, which will cover an area of 99 sq.m., is based on the concept […]

PRESENTATION OF THE ITALIAN PAVILIONS AT THE CIIE 2020

Starting from its first edition in 2018, the China International Import Expo could count on the presence of an Italian Pavilion managed by ICE Agenzia. In 2018 ICE Agenzia attended with a national institutional pavilion and four commercial pavilions dedicated to industrial technology, agribusiness, life science and consumer goods. For the second edition in 2019 […]

WEIBO UPDATE: ITALY COMES BACK TO THE THIRD EDITION OF THE CIIE

The Italian Pavilion at the China International Import Expo 2020 is ready for the opening of the exhibition on November 5th. This year the focus will be on the food sector, the jewelry sector and the medical sector, but also on the enhancement of the Italian cultural heritage. Click here to see all the main […]

PRESENTATION OF CIIE 2020: A MAJOR FOCUS ON THE HEALTH SECTOR

The spread of the pandemic and the global health emergency have not stopped the international and Italian companies that are inclined to operate in China. In fact, despite the difficulties of the last year, from 5 to 10 November will be held in Shanghai the third edition of the China International Import Expo (CIIE). The […]

THE THIRD EDITION OF THE CHINA INTERNATIONAL IMPORT EXPO KICKS OFF ON NOVEMBER 5TH IN SHANGHAI

Despite the Coronavirus pandemic, the China International Import Expo (CIIE) in going to take place as planned. This important international exhibition was established in 2018 by President Xi Jinping in the framework of the “Belt and Road Initiative” (BRI). The objective of the CIIE is that of strengthening international economical cooperation and promoting the exchange […]

INTERVIEW WITH CIIE 2019 VISITORS

An interview with CIIE 2019 visitors reveals their impressions of the fair and the Italian pavilion. In particular: Which images they associate with Italy What impressions they have experienced visiting the pavillon What expectations they have for the next edition of the fair The interview shows that Italy is often associated with the idea of […]

HelloITA AND THE JOURNEY GIVE AWAY: THE VIRTUAL REALITY AT THE ITALIAN PAVILION BECOMES REAL

This year, at the second edition of the China International Import Expo, the Italian national pavilion was inspired by a cultural tradition that never loses its fascination with the pass of centuries. The project, transformed the exhibition area in an ideal path through a “miniature Italy” full of contents and surprises, enriched by the visual experience of the historical […]

CAMEO ITALIANO AND FERRETTI GROUP: ITALIAN LUXURY INTERVIEWED AT THE CIIE 2019

Gino di Luca, Designer of Cameo Italiano, explains the presence of the Italian enterprise which manufactures the precious shell cameos at this year CIIE. He also explains the internationalization goal the enterprise is aiming for. In fact, Chinese Expo is a great opportunity for Cameo to bring the luxury products offered by the company closer […]

THE INTERVIEWS AT THE CIIE 2019: EQUIPMENT

Mariano Negri, CEO at C.M.D., an engineering services provider that supplies cutting edge design, prototyping and development process within its  machining, marine engines, avio engines, micro CHP systems business units, confirms the CIIE is a tangible opportunity to promote and showcase new products and to consolidate the Chinese business.   For the BLM Group instead, […]

INTERVIEWS AT THE CIIE 2019: LIFESTYLE

Carioca is the producer of coloring, writing and drawing articles and this year is at the second CIIE 2019 with the Chinese M&G Group, leader in the stationary industry, with which the company has recently built a commercial partnership. Enrico Toledo, President and CEO of the brand affirms the willingness of participating also to the […]

INTERVIEWS AT THE CIIE 2019: THE FOOD SECTOR

Nicola Avanzi, CO-Owner and Export Director of the family winery, is at the CIIE for the first time to represent his brands at the Chinese fair. Products are originals from Lombardy, specifically Avanzi comes from Garda Lake area, whilst Romantica is produced in Franciacorta. The Asian Area Business Development Manager at Salov, Simone Tarabusi, explains […]

WEIBO UPDATE: THE ITALIAN PAVILION AT THE CIIE 2019

The second China International Import Expo started and more than 150 Italian companies are present at the Shanghai National Convention and Exhibition Center in the automotive, equipment, technological, life, medical, food and service sectors.  This year, the Italian pavilion is characterized by four famous and iconic cultural attraction: the Pisa Tower, the Colosseum, the Duomo of Milano and […]

WEIBO UPDATE: THEMATIC SEMINARS AT THE CIIE 2019

On November 6, the seminar on “Industrial Innovation and Start-up Support Policy” is held in the Convention and Exhibition Center, Shanghai.  On November 7, the seminar hosted by ITA continues at the Convention and Exhibition Center. The theme of today’s seminar is “Smart City and Urbanization”. People-centred innovation, sustainability and energy.  On November 8, the […]

WEIBO UPDATE: INTERVIEWS AT THE CIIE 2019

The famous football star Fabio Galante is invited at the Italian National Pavilion.  Massimiliano Tremiterra, Chief Representative of ITA in Shanghai, says in an interview: “Welcome everyone to the 2nd China International Import Expo. This fair is very important and the Italian national pavilion has been organized to exhibit outstanding products of the Made In […]

VISIT OF MINISTER DI MAIO AT THE CIIE 2019

The Minister of Foreign Affairs was on a mission in Shanghai on November 4 – 5, on the occasion of Italy’s participation as a Guest of Honor Country at the second edition of the China International Import Expo (CIIE 2019).  On November 4, Minister Di Maio met the Chinese Foreign Minister Wang Yi.  Subsequently, the […]

ALESSIA RAISI LIVE AT THE CIIE 2019

Tomorrow, November 9,2019 on the occasion of the second China International Import Expo, the Italian singer Alessia Raisi is performing at the fair from 2 p.m. to 2:30 p.m. The singer is famous in China for her interpretations, which have taken to the stage several of the most appreciated Italian melodies, both in Italian and in […]

SUSTAINABILITY: YOUNG STYLISTS FROM THE ITALIAN NATIONAL CHAMBER OF FASHION

Since 2010 the value of sustainability is a strategic pillar for the activity of the Italian National Chamber of Fashion (CNMI). Faced with the challenge of rethinking the future of the planet and of fashion, CNMI has chosen to focus on the highest standards in the social and environmental sustainability of industrial production, involving its […]

THE ANIMATION OF THE ITALIAN NATIONAL PAVILION

The animation of the Italian National Pavilion at CIIE 2019 will be articulated for each day of the fair on three principal moments, managed and coordinated in collaboration with the chef Daniele Ferrari of the BVLGARI HOTEL of Beijing and with the catering service of the Ritz-Carlton hotel of Shanghai. The daily program will include […]

HISTORY OF EXCELLENCE. VIDEO NARRATION OF THE ITALIAN NATIONAL PAVILION by Virtuitaly/Centrica S.r.l.

“The Pillar is the most important element of architecture”, said Leon Battista Alberti, the father of architecture, in the first half of the fifteenth century. The whole history of civilization has seen pillars of every shape grow, because it represents a symbol of strength, but also of elegance. With a temporal leap forward, we arrive […]

THE ITALIAN ENTREPRENEURIAL PRESENCE IN THE COMMERCIAL EXHIBITION OF CIIE 2019

Over 160 Italian companies will be present within the seven merchandise sections of the commercial exhibition of the second China International Import Expo, on a overall surface of over 6,600 square meters. The Italian presence touches all areas of interest of the exhibition, with particularly high numbers in the sectors of consumer goods, agribusiness and […]

MASSIMILIANO TREMITERRA WELCOMES EVERYONE TO CIIE 2019

Massimiliano Tremiterra, Chief of the Shanghai office of ITA – Italian Trade Agency, has been interviewed in the Italian Pavilion of CIIE 2019. He has welcomed everyone to the new edition of the China International Import Expo saing that this year CIIE will be an extremely important opportunity for our country to promote the excellence of […]

EXHIBITION ON ITALIAN INDUSTRIAL DESIGN AT THE CIIE 2019

The ICE-Agency in collaboration with the Association for Industrial Design (ADI) presents at the Italian National Pavilion at the second China International Import Expo an exhibition of products with original and effective design, belonging to different industrial supply chains. The products on display were selected by ADI within the collection of the Compasso d’Oro award, […]

PRESENTATION OF THE ITALIAN NATIONAL PAVILION

The Italian participation as Guest of Honor at the second China International Import Expo has its center in the National Image Pavilion, set up in Hall 5.2 of the NECC in Shanghai. The Pavilion was built on the basis of the winning design idea of the design competition launched by ICE-Agenzia in May 2019. The […]

FOREIGN MINISTER LUIGI DI MAIO ATTENDED THE OPENING OF THE 2nd EDITION OF THE CIIE

Today, the Minister of Foreign Affairs and International Cooperation, Luigi Di Maio, attended the opening of the 2nd edition of the China International Import Expo (CIIE)in Shanghai by Chinese President Xi Jinping. In his remarks, Minister Di Maio underscored the importance of international cooperation in the promotion of inclusivity, sustainability and equal conditions between businesses. […]

THE CHINA INTERNATIONAL IMPORT EXPO 2019 OPENS ITS DOORS

The second edition of the China International Import Expo (CIIE) opens today, 5th November 2019. Hosted by the Ministry of Commerce of the People’s Republic of China (MOFCOM) and Shanghai Municipal People’s Government and organized by the China International Import Expo Bureau in collaboration with the Shanghai National Exhibition and Convention Center (Shanghai) Co. Ltd (NECC), […]

EVENTS: SIMONA DE ROSA AND ALESSIA RAISI IN CONCERT AT CIEE

As part of the cultural activities taking place on the occasion of the second edition of the CIIE, Simona De Rosa (in the picture) and Alessia Raisi are scheduled to perform concerts this year. The two Italian singers, popular in China, will perform at the CIIE Central Square on the following dates: Simona De Rosa […]

SAVE THE DATE: “HEALTHCARE, WELLNESS AND TOURISM”

On Sunday November 10th from 10:00 to 12:00, in occasion of the China International Import Expo (CIIE), ITA – Italian Trade Agency – organizes a seminar about healthcare, wellness and tourism. The event is held in the “M502 Meeting Room” at the NECC in Shanghai, where several speakers take the stage. Details as follows:   […]

SAVE THE DATE: “DESIGN, ARCHITECTURE AND LIFESTYLE”

On Saturday November 9th from 10:00 to 12:00, in occasion of the China International Import Expo (CIIE), ITA – Italian Trade Agency – organizes a seminar about design, architecture and lifestyle. The event is held in the “M502 Meeting Room” at the NECC in Shanghai, where several speakers take the stage. Details as follows:   […]

SAVE THE DATE: “QUALITY AND SUSTAINABILITY IN AGRICULTURE AND IN THE FOOD INDUSTRY”

On Friday November 8th from 10:00 to 12:00, in occasion of the China International Import Expo (CIIE), ITA – Italian Trade Agency – organizes a seminar about quality and sustainability in agriculture and in the food industry. The event is held in the “M502 Meeting Room” of NECC in Shanghai, where several speakers take the […]

SAVE THE DATE: “SMART CITIES AND URBANIZATION”

On Thursday November 7th from 10:00 a.m to 12:00 a.m., in occasion of the China International Import Expo (CIIE), Ita – Italian Trade Agency – organizes a seminar about smart cities and urbanization. The event is held in “M502 Meeting Room” of NECC in Shanghai. It involves several experts. In particular: Moderator: Mattia Romeo Speakers:  […]

SAVE THE DATE: “INDUSTRIAL INNOVATION AND START-UP SUPPORT POLICIES”

On Wednesday November 6th from 10:00 a.m to 12:00 a.m., in occasion of the China International Import Expo (CIIE), Ita – Italian Trade Agency organizes a seminar about industrial innovation and start-up support policies. The event is held in “M502 Meeting Room” of NECC in Shanghai. It involves several experts. In particular: Moderator: Mattia Romeo […]

CHINA: INCREASED AGRIFOOD PRODUCTS IMPORTS

According to the Ministry of Agriculture and Rural Affairs of the People’s Republic of China, the Chinese agricultural products commercial deficit increased by the 13% during the first eight months of 2019. This means that agricultural imports toward China have fostered and Chinese exports have diminished.  The trade deficit, on the time period from January […]

EVERY DAY ITALIAN CUISINE AT THE CIIE 2019

This year, Italy is bringing culture and tradition to the second edition of the China International Import Expo. Every day for the whole duration of the fair, the Italian pavilion will offer visitors the opportunity to enjoy Italian style breakfast, fast lunch and aperitivo.  In particular,  ITALIAN BREAKFAST: H 9:30 – 10:30 ITALIAN FAST LUNCH: […]

CALENDAR OF CIIE 2019 THEMATIC SEMINARS

This year during the China International Import Expo, ITA – Italian Trade Agency organizes thematic seminars in the Italian national pavilion. From November 6th to 10th, in the “M502 Functional Room” of the NECC Shanghai, various topics will be explored, including sustainability, health and Italian design. In particular, the calendar includes the following appointments: 06/11: […]

GENERAL PRESENTATION OF THE CIIE 2019

The project of a major exhibition to attract new foreign products to the Chinese market and strengthen the role of the PRC as an engine of international trade was launched by President Xi in 2018, in the framework of the “Belt And Road Initiative” (BRI). The first edition of this exhibition took place in the […]

CIIE 2019: ANOTHER STEP TOWARD MUTUAL COOPERATION

From November 5 to 10, the second edition of the China International Import Expo will be held in Shanghai. The event represents a confirmation of the willingness of China to open its doors toward international markets and cross-border imports.  This year, the CIIE will be even larger in terms of physical spaces. Indeed, the exhibition […]

HOW TO MAKE YOUR BRAND OR COMPANY KNOWN IN CHINA

With its volume of data traffic and numbers of digital users (more than 800 million), China is truly a macro-region of the web world, complete with internal rules differentiating it from other countries. Consider, especially, that by means of the Great Firewall — (a sort of online shield) — access to certain specific sites is […]

ITALY IS GUEST COUNTRY OF HONOR AT THE CIIE 2019

On the occasion of President Xi Jinping visit in March, China and Italy have confirmed the mutual understanding of strengthening the bilateral relationship among the National Sovereignties and the so-called ‘comprehensive strategic partnership’.  Moreover, on March 25 it was announced that Italy will participate the second China International Import Expo as a guest Country of honor.  […]

WEIBO UPDATE: A SUCCESS FOR THE ITALIAN PAVILION

The first China International Import Expo was successfully concluded. This is the world’s first import-themed national exhibition. The Italian Foreign Trade Commission (ICE Shanghai) brought hundreds of small and medium-sized enterprises in the four fields of medicine, food, fashion and fast-moving and smart and high-end equipment. The Italian pavilion was so popular that it has […]

WEIBO UPDATE: ITALY IS THE HEALTHIEST COUNTRY IN THE WORLD

According to the 2017 Bloomberg Global Health Index, Italy ranks first in the world (with 93.11 point among 163 countries or regions), its average life expectancy can exceed 80 years. As the healthiest country in the world, Italy not only has a healthy diet and high quality food, but also a well-established medical system and […]

WEIBO UPDATE: THE ITALIAN AUTOMATION INDUSTRY

The Italian manufacturing industry has accumulated a solid industrial base in the traditional manufacturing field. The Italian exports account for more than one-third of the total. It is from the field of mechanical technology, and has also been leading the world in the automation industry and the machine tool industry. At the China International Import […]

CIIE 2018: THE POINT OF VIEW OF ITALIAN COMPANIES [part 2]

At the China International Import Expo 2018 (CIIE) we asked to some of the Italian companies present what their expectations were from this event. GEWISS, GHISALBA, PIETRO CARNAGHI and AUTEC explained to us how they hope to exploit the great possibilities of the Chinese market. As well as developing its business in China, making its […]

CIIE 2018: THE POINT OF VIEW OF ITALIAN COMPANIES [part 1]

At the China International Import Expo 2018 (CIIE) we asked to some Italian companies what their expectations were from this event. Arborea, Ramazzotti and Coop explained how they hope to exploit the great possibilities of the Chinese market. As well as developing its business in China, making its products known on the market and becoming […]

CHINESE VISITORS IN LOVE WITH THE ITALIAN PAVILION

During the China International Expo Expo 2018 (CIIE) we asked visitors what they thought of Italy, of Italian manufacturing and what expectations they have for the next CIIE. From the interviews it emerged that Italy is synonymous with high quality, creativity and “Made in Italy”. The Italian pavilion is particularly appreciated by Chinese visitors, who […]

WEIBO UPDATE: ITALIAN FOOD GIANTS AT CIIE2018

China International Import Expo ITA Booth (7.2 A7-14) focuses on Italian specialty wines, dairy products, past, chocolate, desserts etc. Italian food giants and national treasure such as Lavazza coffee and Baci chocolate are actively participating. Moreover, the largest supermarket chain cooperative in Italy-Coop, the famous wine Ramazzotti and the milk brand Arborea also expressed great […]

WEIBO UPDATE: THE ITALIAN INDUSTRIAL MANUFACTORING

On the fourth day of # China International Import Expo, the ITA Smart and High-end Equipment Exhibition Pavilion (H4.1 A1-01) brings to the audience a number of outstanding industrial manufacturing companies. Italy is a traditional industrial powerhouse, with many excellent heavy industry companies in the north of Piedmont (where Turin is located) and Lombardy (where […]

WEIBO UPDATE: SHOW COOKING AT THE ITA BOOTH

China International Import Expo ushered in a small climax on the third day. The most popular is the ITA Italian booth at the Food and Beverage Pavilion (Booth: 7.2 A7-14). Show cooking by Italian chef, using healthy and high-quality ingredients, hand-made process , brings professional visitors the charm of Italian cuisine: coffee, pasta, aperitivo… We […]

WEIBO UPDATE: THE ITALIAN FASHION AT CIIE

#China International Import Expo the fashion, accessories and consumer goods pavilion, is a big stage to the companies from the fashion empire-Italy. At the ITA booth, there are nearly 50 Italian high-quality brands, covering apparel, jewellery, accessories, footwear, bags and other categories. Most of the companies are in China for the very first time, and they […]

WEIBO UPDATE: FALLING IN LOVE WITH FERRARI

Today, the second day of the #China International Import Expo, the Italian National Pavilion officially opened to professional visitors. When the Italian pavilion opened in the morning, it was immediately appreciated by many Chinese and foreign visitors and it became one of the most popular national pavilions in CIIE. The Italian National Pavilion, with the […]

WEIBO UPDATE: TMALL AND THE ITALIAN NATIONAL BRAND PAVILION

The move will once again launch a new chapter in e-commerce cooperation between Italy and China after the Italian National Brand Pavilion was opened at Tmall as the first national brand pavilion. Since the opening of the Italian National Brand Pavilion in Tmall in mid-October, more than 100 Italian companies from fashion, cosmetics, home design, […]

WEIBO UPDATE: THE CHINA OPPORTUNITY

With the inaugural China International Import Expo grandly commencing this morning, the Italian Trade Agency led nearly hundred outstanding Italian enterprises to collectively showcase at the National Pavilion of Italy and four Commercial Pavilions of healthcare, food, smart and consumer goods.   Italy attaches great importance to participating in CIIE 2018. Italian government agencies, especially […]

CREATING CONVERSATION PLATFORM FOR SMALL AND MEDIUM-SIZED ENTERPRISES ON 2018 CIIE

With the inaugural China International Import Expo (hereinafter referred to as “CIIE 2018”) grandly commencing this morning, the Italian Trade Agency (hereinafter referred to as “ITA”) led nearly hundred outstanding Italian enterprises to collectively showcase at the National Pavilion of Italy and four Commercial Pavilions of healthcare, food, smart and consumer goods. During CIIE 2018, […]

WEIBO UPDATE: AMARO AND ITALIAN WINE

Italy is one of the world’s oldest wine regions and one of the world’s most important wine producers. Due to many reasons such as natural climate and cultivation methods, the grapes here have rich and sophisticated taste. Italians people, who appreciate very much wine culture, bring us countless fine wines and it is a treat […]

EXPERIENCE THE ITALIAN CUISINE

Healthy quality food and original taste make Italian cuisine great all over the world. Visitors of China International Import Expo have the opportunity to taste some of the most famous and traditional Italian recipe at the Food & Beverage Pavilion (7.2 Booth A7-14).   6th NOVEMBER 10:30-11 Activity: caffetteria Dishes: Coffee 11-13 Activity: Cooking Demo/Show Dishes: […]

THE NATIONAL PAVILLION: THE CONCEPT

The genetic information of cells, the original form of things, is identified with the form of DNA. This is why the reproduction, the sign, of the helical structure of DNA constitutes the conceptual basis of a project whose ultimate goal is to translate into a highly effective tool with which to travel in all the […]

The National Pavillion of Italy: over 80 companies

Italy attaches great importance to participating in China International Import Expo 2018 (CIIE). Italian government agencies, especially ITA, cooperate with various industry associations to actively organize enterprises to participate in the expo, striving to allow a large number of representative Italian SMEs grasp the brand new “China opportunity”. During CIIE 2018, the ITA pavilions cover […]

The Italian National Pavilion Animation Program

During the China International Import Expo, ITA Agency will held a series of meeting in the Italian National Pavilion (Hall 8.1, booth C08) to promote culture and italian know-how for an in-depth cooperation between Italy and China.   6th NOVEMBER 14:30 – 14-50 AEFI – The power of Italian Exhibitions meets China – Ettore Riello […]

the italian excellences at CIIE 2018

Italy is present at the first edition of CIIE 2018 with the national pavilion and four thematic stands. The DNA helix design style of each stand makes it highly recognizable. A single-seater Ferrari of Formula 1 is exhibited in the national pavilion which is about 130 sq. meters. It represents Italian technology, design, and is […]

WEIBO UPDATE: QUALITY OF ITALIAN FOOD

When it comes to Italian food and agricultural by-products, you have to mention the high quality that it has. The report issued by the Italian Agriculture and Animal Husbandry Association pointed out that Italy has the world’s first food purity. Through inspection, the chemical residue of Italian agricultural products is only 0.3%, which is 5 […]

WEIBO UPDATE: ITALY EYEWEAR INDUSTRY

Italy eyewear industry keeps leading position in the world and Italy has long maintained the largest country in the production and export of high-quality glasses. The export volume of eyewear accounts for about one-third of the world’s total exports of eyewear. The Italian eyewear is a global fashion vane, it represents the most advanced design and […]

WEIBO UPDATE: MADE IN ITALY QUALITY

It is well known that MADE IN ITALY means a high-quality lifestyle. This issue brings Italian luxury products worthy of attention, long-established craftsmanship, hand-made leather goods, and quality materials to create a unique experience. Exquisite life, approaching Made in Italy.   FOLLOW ICE SHANGHAI ON WEIBO