CHINESE VISITORS IN LOVE WITH THE ITALIAN PAVILION

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During the China International Expo Expo 2018 (CIIE) we asked visitors what they thought of Italy, of Italian manufacturing and what expectations they have for the next CIIE. From the interviews it emerged that Italy is synonymous with high quality, creativity and “Made in Italy”.

The Italian pavilion is particularly appreciated by Chinese visitors, who have expressed the desire to see a larger exhibition next year, with new brands and new products of the Italian tradition.

Watch the full interview in the video.