On the occasion of President Xi Jinping visit in March, China and Italy have confirmed the mutual understanding of strengthening the bilateral relationship among the National Sovereignties and the so-called ‘comprehensive strategic partnership’. 

Moreover, on March 25 it was announced that Italy will participate the second China International Import Expo as a guest Country of honor. 

The fair will be held in Shanghai from November 5 to 10 at the National Exhibition And Convention Center, and will dedicate exclusively at offering business opportunities and cooperation to foreign importers. In particular the CIIE, which is fostered by the MOFCOM and by the Shanghai Municipality, represents an effective chance for Italian companies to display excellences of the Made In Italy. 

Italian brands will have 6,900 squared meters at their disposal. As long as concerns physical spaces, companies may choose among individual or collective stands. When it comes to business sectors instead, pavilions will focus, as previously mentioned, on the Made In Italy: 

PRODUCTS
– Quality life (fashion, furniture and jewelry luxury products)
– Sci-tech Life
– Automobile
– High-End Intelligent equipment
– Food & Agricultural products
– Medical 
equipment, healthcare products

SERVICES
– Tourism
– Financial Services
– Culture and Education
– Logistics