The 5th China International Import Export (CIIE) was launched with great success at the National Exhibition & Convention Center (NECC), Shanghai, on November 5th, 2022, attracting enterprises from 127 countries and regions, as well as 66 countries and 3 international organizations to showcase the finer points of premium products to visitors and the media. The Consulate General of Italy in Shanghai, the Italian Trade Agency Shanghai Office and the Italian Cultural Institute of Shanghai jointly presented Italian Day at the Italian Pavilion on the Central Plaza of the NECC on Nov. 6th.

The 252m² hall was presented by the Italian Trade Agency and Vudafieri-Saverino Partners, emphasizing its “made in Italy” quality and aesthetics. The event is an arena showcasing the achievements of “made in Italy” fields of scientific innovation, environmental protection, culture and art, along with the country’s ambitions in industrial digitization and sustainable development.


A number of leaders attended the opening ceremony of the event, and Ms. Tiziana D’Angelo, the Consul General of Italy in Shanghai, Mr. Augusto Di Giacinto, Trade Commissioner of the Italian Trade Agency Shanghai Office, and Mr. Francesco D’Arelli, Director of the Italian Cultural Institute of Shanghai, delivered speeches successively.

Moreover, a series of artistic performances were impressive too. Ms. Mengshi Li, a Chinese soprano, performed classical songs, including Oh mio babbino caro, Quando me’n vo and Jasmine, while Mr. Roberto Fiore, an Italian conductor and composer, interpreted the context of the pieces, providing the audience with an elegant musical feast. Ms. Mengshi Li, a graduate of the Milan G. Verdi Conservatoire, has been a teacher at Shanghai Normal University’s Conservatory of Music since 2016. She has also taken the leading role in many operas and won numerous international music competitions. Mr. Roberto Fiore, having routinely traveled between Italy and Poland during his career, moved to China in 2016 to become the principal conductor for the Nantong University Orchestra, the Chongqing Symphony Orchestra, the Shanghai Jazz Orchestra, and the Beijing Italian Jazz Orchestra. Delivering the most exciting moment of Italian Day, the musical maestri interacted seamlessly, with scintillating artistic inspiration, providing a symbol of the in-depth exchange between two nations.

“It’s our pleasure to visit the beautiful exhibition hall of the Italian Trade Agency,” said by Mr. Richard Zhang, China Manager of Caviro S.C.A. in China, “Caviro is a distinguished grape cooperative and the producer of popular brands of wine in Italy. Thanks a lot to the support of ITA as our partner in China to promote Italian wines in Chinese market.” The representative of Rhea Group, an Italian manufacturer of vending machines, said: “Since 2019 when we started operation in China, Rhea has achieved stable development in Asia-Pacific following a visionary plan and strategy. I want to express my gratitude to ITA who introduced us to more audiences in CIIE which we have attended for 3 successive years, a platform bringing us opportunities of cooperation and great progress.”

The Italian Trade Agency has attended every one of the five CIIEs so far, in defiance of the pandemic threat across the world, bringing with them an Italian style that celebrates the historic friendship between our nations and fosters hopes of greater business cooperation.