An interview with CIIE 2019 visitors reveals their impressions of the fair and the Italian pavilion. In particular:
- Which images they associate with Italy
- What impressions they have experienced visiting the pavillon
- What expectations they have for the next edition of the fair
The interview shows that Italy is often associated with the idea of fashion, culinary tradition, design and quality, but also with art and romance. Visitors particularly appreciate the Italian pavilion for its ability to convey a strong sense of Italian design and lifestyle, exploring each side of our excellence. Finally, in the next edition of the fair, visitors expect to see more about the cultural aspect, the technological capacity and the design, in order to give a “fully Italian” experience to those who have never had the opportunity to visit Italy.