The ICE-Agency in collaboration with the Association for Industrial Design (ADI) presents at the Italian National Pavilion at the second China International Import Expo an exhibition of products with original and effective design, belonging to different industrial supply chains.
The products on display were selected by ADI within the collection of the Compasso d’Oro award, in keeping with the themes mentioned in the official motto of Italian participation in the second CIIE and with the topics of the five seminars that will accompany it. The exhibition of the objects is assisted by a presentation through audiovisual material and the display of a Ducati Panigale V4S motorcycle, which summarizes at the highest level the technological perfection and the evocative power of Made in Italy.
The aim of the exhibited collection is to represent in a simple and direct way the continuity between the great icons of historical architecture, which characterizes the Italian urban centers, and the creative design that accompanies the birth of Made in Italy products, both in the limited and exclusive productions and also in those destined for daily life.
The integration of the products with the scenography created by the preparation of the Pavilion allows, for example, the visitor to imagine himself in Venice in Piazza San Marco and to find himself in front of a multi-function hub, through which to recharge his e-bike, to receive real-time information on traveling around the city and activating a virtual tour thanks to the app developed for the occasion.