On November 5th 2020, the opening day of the third edition of the China International Import Expo, Mr. Michele Cecchi, Consul-General of Italy in Shanghai, decided to pay a visit to the Italian companies accommodated in the pavilions organised by ITA – Italian Trade Agency Shanghai

Together with Mrs. Ludovica Murazzani, Commercial Consul of the Italian Consulate General in Shanghai, he stopped by the two main Italian commercial pavilions, one dedicated to the medical equipment & healthcare products industry and another one focused on the goldsmith-jewellery industry, set up in collaboration with Confindustria Federorafi. He also visited the Italian Cultural Heritage Pavilion, which hosts an interactive exhibition designed specifically for the CIIE 2020 to display the 55 UNESCO sites on the Italian territory. 

Mr. Michele Cecchi, Consul-General of Italy in Shanghai, visits the Italian medical pavilion.
Mr. Michele Cecchi, Consul-General of Italy in Shanghai, visits the Italian medical pavilion.

The Medical devices and Health Care Exhibition, located in pavilion 7.2, hosts 11 different Italian manufacturers of medical devices, pharmaceuticals and nutraceuticals. It is an important platform to display Italy’s cutting-edge technologies and medical products and devices, which China is also strongly interested in importing, especially for therapeutic and high-value diagnostic purposes. However the cooperation between China and Italy in the medical field does not stop at trade: it also focuses on a long-vision plan to research and innovate public health, establishing a deep collaboration between Italian and Chinese research centers of excellence.

Mr. Michele Cecchi, Consul-General of Italy in Shanghai, visits the Italian jewellery pavillion.

The “Extraordinary Italian Jewellery” pavilion, located in Hall 6.2H of the Consumer Goods Exhibition Area of the China National Convention and Exhibition Center (Shanghai), displays the exquisitely handcrafted jewellery of 13 companies that represent different Italian goldsmith districts. Thanks to this pavilion, ITA intends to showcase the excellence of the Italian jewellery industry and to create more and more opportunities for it on the Chinese market, which in the last years has seen an increasing demand of Italian handcrafted jewels.

Mr. Michele Cecchi, Consul-General of Italy in Shanghai, visits the Italian cultural heritage pavilion.

During his visit Mr. Cecchi had the opportunity not only to show his support to the Italian exhibitors of CIIE and to talk directly with them, but also to emphasise the commitment of Italy to work jointly with China on the path of economic cooperation, especially in sectors that represent the excellence of “Made in Italy” like the medical and jewellery ones. In fact the CIIE, being promoted directly by the Ministry of Foreign Trade (MOFCOM) of the PRC under the patronage of Chinese government, is the most important occasion to promote the internationalisation of the “Made in Italy” and plays a strategic role in the expansion of the business of Italian companies in the Chinese market.