What does the CIIE mean to Italian companies?

How do Italian companies transform creative ideas into functional items to innovate people’s daily lives?

What are the concepts of the Italian National Pavilion this year?

At the CIIE this year, H.E. Massimo Ambrosetti, the Ambassador of Italy to the People’s Republic of China, and Gianpaolo Bruno, General Coordinator of the Italian Foreign Trade Commission kindly answered our questions and gave an enthusiastic introduction to this year’s Italian Pavilion stressing the importance of Italy’s presence at CIIE.

We also had the honor of receiving a detail explanation of this year’s concept of the Italian National Pavilion from the designer and curator himself – Mr. Aldo Cibic.