The spread of the pandemic and the global health emergency have not stopped the international and Italian companies that are inclined to operate in China. In fact, despite the difficulties of the last year, from 5 to 10 November will be held in Shanghai the third edition of the China International Import Expo (CIIE).
The CIIE is an event instituted by the Chinese authorities, with the support of several international institutions and organisations, with the aim of strengthening economic cooperation and global trade. In line with national policy, which aims at increasing domestic consumption and importing high quality products, CIIE is the first international exhibition dedicated exclusively to the import of foreign goods and services.
The 2020 edition can boast an organization that guarantees total safety. The fair has always been structured in sectoral pavilions, divided by products and services, but this year more attention will be paid to public health and epidemic prevention. The exhibition area reserved for medical devices and health products, which will measure 60,000 square meters, will involve hundreds of global industry leaders. The area dedicated to public health and epidemic prevention, which was originally planned for 2,000 square meters, has now been extended to 12,000 square meters. The Chinese Ministry of Commerce has in fact confirmed that the exhibition area of the new edition will exceed the one of last year, thanks to the introduction of the four new special pavilions.
Also this year the China International Import Expo will host foreign companies from over 180 countries, regions and international organizations. Among these there will be Italy, where the Covid has not stopped companies on the road to China. The peninsula, which in past editions has been a guest of honor with 160 companies and 6300 square meters of exposure, will be able to place again this year in the spotlight. It is in fact an important opportunity for companies to position themselves on an international platform, which exalts the quality of products and services of Made in Italy, in China synonymous with high added value, technology and craftsmanship. In this edition the Italian commercial presence will focus mainly on luxury goods, food, services, innovative technologies and health sector.
The Expo is therefore a significant opportunity for trade liberalisation and to create a platform that allows international companies to present themselves to Chinese trading partners, with the possibility of expanding into a market full of opportunities. The organization of the third edition has as its objective the attempt to exit from the serious health emergency and the demonstration of the strong economic recovery implemented by China as a result of the economic repercussions post Covid.