Friday, March 1, 2024



A large manufacturing industry deeply rooted in its surrounding territory. A leader in Made in Italy Kitchenware. With a Sustainable approach. Although produced in highly automated factory, our products maintain the original appeal of craftsmanship. 
That is in virtue of human interaction and control at each stage of the production process.


B.Kolormakeup & Skincare OEM/ODM as a symbol of creativity; B.Kolormakeup & Skincare as a creative tool through which, every day, curiosity and innovation grow to give life to successful projects, out of the box, to always diversify from what the market proposes.
Born from the Skincare sector, B.Kolormakeup & Skincare has shaped the same mastery in the makeup sector, where the research and study of new technologies has led to the creation of hybrid textures, unique in sensoriality, performance and more. In fact, it has always proposed a cosmetic generation also based on clarity and ethicality, proving to be one of the very first contract cosmetics manufacturer to have believed in the market for natural and clean products that comply with the highest international certifications of the “Green” movement.
A 360-degree vision of high-end cosmetics ranging from concept definition to development and production. A guarantee of quality given by complete transparent and authentic “in-house” management.




Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation become legendary throughout more than 100 years of groundbreaking models, advanced technology, victories and world-renowned pilots. Elegant as well as sporting, Benelli motorcycles are created to meet the requirements of every rider, even of the most demanding, and ensure the ultimate riding experience and comfort while focusing on the consumption and respect for the natural environment. This is a challenge Benelli faces up to every day as the first aim of the whole group. A Benelli motorcycle has personality to spare and is immediately recognizable for its engaging design and the unmistakable sporty looks. The most innovative design concepts are implemented in all the models of the company of Pesaro thanks to the expertise of its R&D centre, where many experts work together. In addition, Benelli counts on a widespread and efficient distribution network which covers all the national territory. Since 2005 Benelli is part of the Qianjiang group, the first group in China for size and manufacturing capacity in the motorcycle field. Its production reaches 1.200.000 vehicles per year and 14.000 employees work in super modern factory large as a city which is located in Wenling, about 500 km away from Shanghai. The historic brand from Pesaro broaden his horizon to the world. Benelli is ready for future challenges thanks to an approach that combines Italian genius, style and engineering with business approach and global vision of a large group like QJ. The brand new models get the DNA and the history of Benelli, celebrating original look, innovation and brand strength. Benelli wants to put the world in motion and project its customers in the future. Benelli opens doors to past, present and future motorcycle enthusiast thanks to brand new models with innovative designs, cutting edge and, at the same time, easy to drive.



Caviro is an Italian agricultural cooperative founded in Faenza, in the heart of Emilia Romagna, in 1966. For over fifty years, our mission has been to promote the grapes from our own growers in a land with a strong vocation for winemaking.
Today, the Group exports to over 70 countries.
In terms of hectares of vineyards and volume of wine produced, we are the largest Winery in Italy.



Coffee Outlet: Taste good coffee all around the world!Currently represents and sells coffee products of the following brands: IZZO, Slitti, Caffe Napoli, Il CaffeItaliano, Luscioux, Barbera, Vesuvius, VeroCaffe, Caffe Carraro.


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The global headquarters of DAB Group is located in Padova, northern Italy. Since its establishment in 1975, DAB Pump has a history of more than 40 years. We have six production bases and 16 sales branches in the world. Our pumps are sold all over the world. In 2006, DAB China was established. As one of the six production bases of the global DAB Group, DAB China includes all functions from R&D, design, production and manufacturing, marketing, procurement and logistics. With our localized team, we quickly expand the Chinese market and serve our local customers.









Gruppo Desa is a historic Italian company, leader in the detergent sector with Chanteclair and Spuma di Sciampagna brands. Chanteclair makes daily life easier with highly effective and innovative products for home cleaning and laundry. Spuma di Sciampagna gently takes care of skin and garments with products enriched with natural ingredients and precious perfumes enhancing wellbeing in everyday life.





Established in 1985, Dolce&Gabbana is an international leader in the fashion and luxury goods sector. The founders, Domenico Dolce and Stefano Gabbana, have always been the creative and stylistic source of all the brand’s activities as well as the drivers behind the development strategies. The Group creates, produces and distributes high-end clothing, leather goods, footwear, accessories, jewellery and watches.
The brand is present in the ready-to-wear segment with Men’s, Women’s and Children’s collections, and in the Alta Moda, Alta Sartoria, Alta Gioielleria and Alta Orologeria collections.




A company specialized in the production of high quality, classic and casual men’s shoes, with leather upper and leather or synthetic sole.
It was founded by the D’Amelio and Di Franco families in 1929 in a simple workshop. At the beginning it produced 5/6 pairs a day, obviously entirely handmade; then productivity was not yet a prerogative. Around 1950, aided by the first machines and some employees, production began to take its first steps, prompted by a growing demand.



About Ferrero Group

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10 billion euros, Ferrero is amongst the market leaders of the confectionery sector and the third worldwide Group in the chocolate confectionery market.
The Ferrero Group is present with more than 33,000 people in over 50 countries; it has 31 production plants around the world, of which 3 are part of the Michele Ferrero Entrepreneurial Project in Africa and Asia. In addition, at the beginning of 2015, the Group set up the Ferrero Hazelnut Company (HCo) that includes 6 agricultural companies and 7 manufacturing plants. Ferrero products such as Nutella, Ferrero Rocher, Raffaello, Tic Tac and the Kinder line, are present and sold in more than 170 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons.
Furthermore, Ferrero has social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Michele Ferrero Entrepreneurial Project and the Kinder Joy of Moving programme.
For further information visit: &



Thanks to Italy’s centuries-old yachting tradition, the Ferretti Group is a world leader in the design, construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of prestigious and exclusive brands: Ferretti Yachts, Riva, Pershing, Itama, CRN, Custom Line and Wally. Led by Chief Executive Officer Alberto Galassi, the Ferretti Group owns and manages six shipyards located across Italy, which combine the efficiency of industrial production with typical world-class Italian craftsmanship, reaching customers in more than 70 countries across the world thanks to a direct presence in Europe, the United States of America and Asia and its network of approximately 60 carefully selected dealers. The Ferretti Group motor yachts, utmost expression of Made in Italy elegance and creative genius, have always stood out for their exceptional quality, cutting-edge technology, record safety and optimum performance in the sea, as well as their exclusive design and timeless appeal.




Le Tenute di Genagricola is the largest agricultural group in Europe, also one of the most important wine companies in Italy. Genagricola owns 12,000 ha of land, among which 2,000 ha are vineyards, which it cultivates and manages directly. Under Genagricola, there are 10 wineries, 36 agricultural and bio-tech companies. In Genagricola, the grapes are vinified solely in proprietary cellars, situated in various estates and regions (Friuli, Veneto, Piedmont, Romagna, and Lazio). All the appellations have a long winemaking history, and 20 of them are DOCs.




Huaxia srl was established in Milan in 2012, as a company dedicated to the export of Italian wines and to the promotion of Italian wine culture. Main customers are wine distributors, restaurants, hotels, education and training, cultural promotion and other related businesses in Mainland China and Hong Kong.



ITWILL is a cross-cultural business consulting company, a Benefit Corporation based in downtown Milan city, we are committed to generating businesses between Italy and China with expertise in the sector of food & wine, fashion & design.






Iveco Group is the home of unique people and brands that power your business and mission to advance a more sustainable society. The eight brands are each a major force in its specific business: IVECO, a pioneering commercial vehicles brand that designs, manufactures, and markets heavy, medium, and light-duty trucks; FPT Industrial, a global leader in a vast array of advanced powertrain technologies in the agriculture, construction, marine, power generation, and commercial vehicles sectors; IVECO BUS and HEULIEZ, mass-transit and premium bus and coach brands; IDV, for highly-specialised defence and civil protection equipment; ASTRA, a leader in large-scale heavy-duty quarry and construction vehicles; MAGIRUS, the industry-reputed firefighting vehicle and equipment manufacturer; and IVECO CAPITAL, the financing arm which supports them all. Iveco Group employs approximately 34,000 people around the world and has 28 manufacturing plants and 29 R&D centres. 

Iveco Group is present in China through various brands, including FPT Industrial, IVECO, ASTRA and Magirus, with 3 manufacturing bases including 2 joint ventures, and 2 R&D centres. FPT Industrial FPT Industrial serves the local market with engines, produced locally and imported from global manufacturing plants, 2 R&D centres located in Shanghai and Chongqing, and supports customers with a service network of 50+ dealers. In 2007, the SAIC Fiat Hongyan (SFH) Joint Venture was established in Chongqing through cooperation with SAIC Group and Chongqing Machinery & Electronics Holding (Group) CO.LTD. SFH manufactures engines that are based on FPT Industrial’s technological excellence and adapted to local market requirements. The products are also exported to overseas markets. In 2021, FPT Industrial set up a production plant in Chongqing to manufacture the After Treatment System (ATS), a product that helps FPT Industrial Cursor 9, 11 and 13 diesel engines meet the requirements of the GBVI, the latest emission standard implemented in China. IVECO As the first international commercial vehicles manufacturer to enter the Chinese market, IVECO has participated in the rapid development of the local automotive sector over the past decades. The brand competes in China’s light and medium segments with local products manufactured by NAVECO, a joint venture in strategic partnership with SAIC Group, and premium vehicles imported from Europe. The imported IVECO products currently available in China include high-end light and medium commercial vehicles in the Daily and Eurocargo series for special missions, including recreational vehicles, firefighting, ambulance, telecommunications, TV broadcasting, and police patrol vehicles. The NAVECO Joint Venture based in Nanjing produces light commercial vehicles and light buses in the Daily range.




Leonardo is a global company that develops multi-domain operational capabilities in the Aerospace, Defence and Security sector, with an integrated offer of high-technology solutions for military and civil applications. The Company has a solid industrial base in four domestic markets, a global commercial network, strategic partnerships and collaborations in the most important international programmes.



Monge group is the italian biggest cat and dog feed manufacturer.
The pet food factory in Monasterolo di Savigliano, in the Italian province of Cuneo, houses all departments: production, quality control, research&development, logistics, marketing and head office functions. A 300-strong team of professionals and 120 sales representatives assure the highest standard of service, year after year. What the company has become is an extraordinary testament to the Monge family’s vision, and to the hard work of everyone working for them.
The main site in Monasterolo di Savigliano, including production and logistics, extends across 55,000 square metres and has a fleet of 36 vehicles guaranteeing on-time deliveries throughout Italy.
The ability to cover all distribution channels and serve all levels of the market have underpinned the Monge Group’s constant growth over the years.
These factors are the reason a rising number of Italian families choose the quality of Monge products for their four-legged friends every day.
Monge Group has set itself the mission of guaranteeing the nutritional health of cats and dogs with products that meet their every nutritional requirement.
Since the new dry pet food facility was opened in 2013, the output of dry kibble has reached new heights with equally high quality and nutritional standards.
Every sector and the entire manufacturing process is handled at the main MONGE site in Monasterolo di Savigliano, from raw material selection to production and product packaging.
A true pet food revolution in Italy.




The story of Agusta started in 1907, when Count Giovanni Agusta, a Sicilian aristocrat with a passion for flying machines, founded the Agusta aeronautics company. He soon moved to Northern Italy, in Cascina Costa near today’s Malpensa airport.
As a consequence of the war, airplane production was forbidden in Italy, so the Agustas focused on motorcycles. They created the MV “Meccaniche Verghera” brand in 1945.
The first MV branded motorcycle was officially launched in the autumn of that year. Originally. It went down in history as the “MV 98”.
Carlo Ubbiali, nicknamed “the flying Chinaman” because of his particular looks, was in fact authentically Italian. He won five World Championships in the 1125 cc category, and two in the 250. He was also three-time Italy’s champion in the 125 class and won the 250 twice.
The Agustas’ passion for avionics clearly showed in their motorcycles, giving them a raging racing soul, and the MV 98 had started a winning streak for the brand that was to last for decades.
Mass car ownership caused a sharp decline in the sales of production motorbikes during the late 1950’s and early 1960’s, yet Agusta’s response was to offer ever more innovative models that appealed to the true motorcycle enthusiasts. The strategy paid off also thanks to MV’s uninterrupted success on the race track.
1965 was the start of what was probably the most celebrated combination in the history of motorcycle racing: that of Giacomo Agostini and MV’s inline three-cylinder engine. In his career “Ago” won 311 races. He won 13 World Championships titles and 18 Italian titles, making his final, victorious curtain call with the brand in 1976 at the Nürburgring.
In 1992 the MV Agusta trademark was acquired by Claudio Castiglioni’s Cagiva (CAstiglioni GIovanni VArese), that had started producing motorcycles under its own brand twelve years earlier in Schiranna, on the shores of Lake Varese, after taking over the ailing Aermacchi-Harley-Davidson short-lived venture. The move proved immediately successful as the MV Agusta brand had retained most of its enormous popularity with racing bike enthusiasts. The passing of Claudio in 2011, succeeded by his son Giovanni, and the subsequent economic difficulties again put MV Agusta in a delicate financial situation.
In 2017 ComSar Invest, headed by Timur Sardarov, becomes a shareholder of MV Agusta and gradually expands its equity in the company, first gaining a controlling share and then full ownership in 2019. Timur Sardarov becomes CEO of MV Agusta Motor S.p.A. Consistent capital injections and important investments, as well as a renewed management team set MV Agusta on a steady recovery path. A new business strategy and attitude, contained in an ambitious 5 year plan, is developed and implemented. It entails the expansion into new markets and new segments, especially the younger generations, with smaller displacements and more accessible models, while making the traditional, iconic MV Agusta range even more exclusive and attractive. Digitalisation is also high up on the agenda, as well as the systematic reinforcement of the dealers network and after sales service, to provide the most comprehensive, unique and exciting riding experience to next-generation bikers.







Since established in 1946 by Dr. Olivotto, OGT has been developing the best technologies and equipment in different glass fields with effort of many generations in the past decades, today OGT has grown up as the leader in many glass sectors: -Hollow glass (tableware); -Pharmaceutical packaging glass; -Mineral Wool (glass wool and rock wool); -Solar Glass -Flat Glass OGT has been invited and join CIIE for continuous 5 years, we are the witness of China booming economy and also for the cooperation development between Italy and China, we are lucky and proud to be part of it. Particularly, as the only one machine supplier of vaccine pharmaceutical glass package in the world, we’ve been doing our best efforts to provide our technologies and production lines to China for the vaccine package production that is vital for fighting against Covid 19.



The Oranfrizer Juice core business is based on the cultivation and squeezing of blood oranges.These citrus fruits,rich in nutrients,are grown in the plains at the foot of the Etna Volcano and then squeezed into a delicious Not From Concentrate 100% juice.The Company keeps under control the entire food chain and,thanks to its long experience,it’s very reliable not only for the quality but also for volumes.





Rhea Vendors Group, founded in 1960, is one of the largest manufacturers of customized vending machines in the world. With two production sites in Italy and branches in nine countries around the world, Rhea exports Italian manufacturing excellence and coffee culture to customers in over 90 countries. At the forefront of responding to consumer trends, Rhea’s machines offer coffee that follows the Italian coffee tradition while respecting different international tastes through collaboration with prominent coffee experts worldwide. Integrating cutting-edge innovation with elegant Italian design, Rhea has been a game-changer pushing the boundaries of the vending industry. Over the past 60 years, Rhea has created more than 80 custom models for private labels of major renowned international brands, in collaboration with prestigious Italian designers. Rhea’s partnership with prominent technology partners has led to award-winning solutions in the automatic distribution of food and beverages. Our core values For sixty years, innovation, social sustainability and culture have been the core values on which Rhea has built its business model and that today represent the main pillars of the company’s future. Behind these values lie our respect for people and the environment, which has become part of who we are. Eco-friendly materials and energy conservation are not just catch-phrases, they are our daily goal, and technology is the key tool to reach for it. We are very proud to be the only coffee machine manufacturer to provide our machines with induction technology, which enables users to warm the drinks only when being dispensed and saves around 60% energy consumption. In recent years, Rhea’s R&D team has continued to work on improving existing technologies, developing projects in the world of artificial intelligence, IoT, augmented reality, big data, digitalization and the web to offer customers more connected and interactive solutions. Rhea China In 2020, Rhea Vendors Group set up its first-ever subsidiary in Asia in Shanghai, revealing the ambition to design tailor-made solutions for the Chinese market. Its expansion in China is covered by Chinese mainstream media like China Daily and People’s Daily as well as sectoral media (click here for the press review). Its first participation in the China International Import Expo (CIIE), in 2020, also attracted the attention of the organizing committee (see here the news on the official website of CIIE). An important successful project in 2022 is certainly that of having collaborated with David Wang, of Bear Paw Cafè, in an important social entrepreneurship project. Rhea, which has always been committed to social sustainability, has developed a coffee machine for the new Seed of Inspiration project, designing and building an interface that allows blind or visually impaired people to prepare coffee managing through touch the selections’ choice. Rhea welcomes cooperation with leading Chinese companies and initiatives to grow together and revolutionize the coffee industry through high-tech and automated solutions.




In 2003, Giorgio Rossi Cairo acquired La Raia, an estate on the Gavi hills, in southern Piedmont, and he immediately converted it into a biodynamic estate.
His aim was shaping a sustainable place in all of its aspects and elements: from agriculture and landscape to architecture and culture, estabilishing a Waldorf school, an Art Foundation and Locanda La Raia, a boutique hotel with 12 rooms.
In 2015 the Rossi Cairo family acquired Tenuta Cucco in Serralunga d’Alba, which is included in the Unesco World Heritage List thanks to its landscapes and vineyards, and the Tenuta’s crus, Bricco Voghera and Cerrati.
Piero, the family’s second generation leading the farm, chose to adopt the organic farming approach here too.
And Tenuta Cucco has been a certified organic farm since 2018. Tenimenti Rossi Cairo is a project comprising several experiences with a sole aim: investing in a quality farming that preserves and enhances the territory and its uniqueness, in favour of future generations.




The origins of the estate in fact date back to 1404, when the Roveglio family purchased lands and farmhouses from the monastery of San Salvatore in Brescia.
That was how the name came about, but the adventure in wine began at the end of the nineteenth century, when Federico Zweifel fell in love with Lake Garda in Italy, where he found lush countryside and soils that would reveal themselves to be ideal for cultivating vines. Federico Zweifel began buying up land and transforming those fields into well-ordered vineyards. His son Giusto, began to produce wine that was initially only destined for friends and local clients. For many years production methods were the traditional ones that farmers handed down from one generation to the next.
Giusto, with his experience as a scientist, in charge of laboratories with a worldwide reputation, continued investing in this winemaking business with passion for research and courageous approach to technical innovation. Thanks to the indispensable expertise of Paolo Fabiani, today the director of the estate and precious collaborator of Giusto from the very beginning, the winery started to revise its production methods and introduce new protocols and more modern vinification systems.
This distinctive combination of tradition and innovation, of love for the land and scientific research, has led to Tenuta Roveglia transforming itself over the years into a highly attractive example of a modern winery that is rooted in tradition. It is this long history, made up of passion, dedication and a shared dream, that now gives rise to the wines of Tenuta Roveglia.




PICCINI1882/TENUTEPICCINI is a historic Tuscan winery owned by the Piccini family, who have lived and worked in the heart of the Chianti Classico area since 1882.
In Tuscany, the company owns Fattoria di Valiano (Chianti Classico), Tenuta Moraia (Maremma), Villa al Cortile (Montalcino) and Geografico (Gaiole in Chianti and San Gimignano); to these, in the last years have been added the “volcanic” estate of Torre Mora on the Vulcano Etna, in Sicily, and the estate of Regio Cantina in the heart of Aglianico del Vulture, in Basilicata.




The typical Italian quality product
Telling, promoting, selling and distributing
Typi is an e-commerce project with a double soul: editorial and commercial.
The main objective of Typi is the enhancement of the typical Italian quality product.
Guaranteed supply chain, healthy properties and high quality are the main characteristics that make Italian agri-food products recognizable.
Typi maps the certifications thanks to an exclusive database of the typical Italian product, tells the close link between the production chain and the territory, promotes the products on the market through online marketing initiatives and offline events, manages the sale and finally the distribution through the dual channel b2b and b2c.
The Italian territory is an extraordinary wealth for the great variety of certified agri-food productions.
Typi becomes its ambassador by describing certified products in Italy and around the world.
Typi in the world and in China
The Typi project does not stop in Italy but has the aim of developing an international sales and distribution network. Among the first foreign markets on which Typi has chosen to focus is that of China. According to a study by Coldiretti, exports of Italian food and wine have grown by 130% in the last year. In recent years, the consumption of quality Italian products has conquered the Chinese market. Typi selects the typical Italian product. It helps the manufacturer to export the product to China by guaranteeing fiscal and logistic support. Promote the product through the online portal (e-commerce). It distributes the product thanks to a network of distributors on the territory and guarantees deliveries in 48/72 hours. It promotes the product in China through the consolidated offline network: fairs, events, tastings and roadshows to raise awareness of the Italian product and define its identity. Typi manages b2b and b2c direct sales products through stock of goods in warehouses in China managed by the operational offices in Guangzhou and Shandong.
What Typi does in China
E-commerce: Typi tells and sells Italian wine and agri-food excellence, highlighting the important link with the territory, the certifications and awards obtained.
Italy-China events: Typi strengthens the presence of its products in China through a calendar of tastings, roadshows and artistic events that combine art with a typical quality product.
From Italy to China: Typi exports products from Italy to China: it deals with packaging, customs clearance and payment of duties. It manages b2b and b2c direct sales through warehouses in Guangzhou and Shandong warehouses. It ensures deliveries in 48/72 hours.
Online promotion: Typi will invest a significant share in online promotion, essential on the Chinese market, on Douyin, WeChat, Littleredbook and with reference influencers.
Typi also deals with product storytelling with photographic and video material created ad hoc to make the shopping experience on e-commerce a journey into Italian taste.



Zenit Group is an international leader in the design and manufacturing of submersible electric pumps for domestic, civil and industrial use as well as for water treatment systems.
Thanks to the know-how and experience acquired over the years, Zenit Group is able to provide the market with a complete range of products specifically designed to meet the most complex requirements.
The Group’s product portfolio is constantly being improved, enhanced and enriched over the years, driven by the constant investment in R&D, technical know-how and its people expertise.
Today Zenit Group is able to offer a wide range of lifting stations, aeration and mixing products, control and monitoring devices, as well as to provide complete packages of water treatment solutions featuring complementary services and equipment.
Zenit Group is a modern industrial organization headquartered in Modena (Italy), with around 300 employees and 4 locations worldwide, which manages its markets directly and successfully thanks to widespread territorial coverage.
This international expansion is driven by the company’s eagerness to improve the service to all of its customers by being closer to them. Each company in the Zenit scenario has its own structure, but all of them operate in the pursuit of a common goal which always is the ability to work hand in hand with all of its customers worldwide.
The origin has a family-run business has allowed the company to remain lean and flexible, ready to respond with technically relevant solutions to increasingly complex needs and markets.