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The ITALIAN Pavilion AT THE CIIE 2022

The 5th China International Import Expo (CIIE) will be unveiled at the National Exhibition & Convention Center, Shanghai, on November 5, 2022. This year, the Italian Trade Agency proudly presents an Italian Pavilion that features a concise aesthetic style, expressing the artistic and aesthetic aspects of “Made in Italy” and conveying the passion of Italians for the CIIE.

This CIIE will allow visitors to explore multiple aspects of Italian cultural traditions thanks to BeIT – the Italian national advertising campaign. It particularly highlights Italian’s innovation in nine economic sectors, including design, automobile, aerospace, environment, food and drink, fashion, machinery, health care, culture and entertainment, demonstrating Italy’s leading position in global commerce and culture.

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